…we’ve invited technical standards bodies, national- and supranational-level regulators, and shadowy hackers into the innermost precincts of our lives. As a result, our ability to perform the everyday competently is now contingent on the widest range of obscure factors—things we’d simply never needed to worry about before, from the properties of the electromagnetic spectrum and our moment-to-moment ability to connect to the network to the stability of the software we’re using and the current state of corporate alignments.
“This is the holy grail of advertising,” says Saleem Alhabash, an assistant professor at Michigan State University. A consumer has “a particular need or motivation at this particular moment in time, and you are giving them messages that feed exactly to what they’re feeling. The return on investment is huge.”
“the battle that will need to be waged in the long term is not between an elite-led politics of facts versus a populist politics of feeling. It is between those still committed to public knowledge and public argument and those who profit from the ongoing disintegration of those things.”
When he was still in juvenile hall, a friend who was in prison elsewhere sent him the “Mexica Handbook”—a tiny book, the size of a cell phone, about the Spanish conquest of the Americas, and the colonial plantations that had conscripted and subdued the native populations. Murillo began to understand that his people had a history, and he read that the Mayans were not primitives: they had astrologers and architects and high priests. After he read the “Mexica Handbook,” he decided to read whatever he could get his hands on. At first, he read the kind of genre fiction that was available in the shu: Dean Koontz, James Patterson, Dan Brown. But one day when he was out in the yard—in solitary, the “yard” was a small concrete enclosure that had high walls but was open to the sky—a man on the other side of a wall told him that he should stop reading crap and get some good books from the prison library. After that, Murillo had many conversations with the man about books, although he never saw his face.
The man told him to start with Voltaire’s “Candide.” Murillo read it, and was amazed at how resonant it was—its depiction of the slave sounded very similar to what he’d heard about sweatshops. He came across a list of American novels with social-justice themes, and he read “To Kill a Mockingbird” and “The Grapes of Wrath.” He read “Don Quixote” and “Les Misérables.” He read about the Zapatistas, and about how the Spanish had pillaged Latin America.
When he first got to Pelican Bay, he became enthralled by a book called “The 48 Laws of Power”: “I was thinking, Yo, I’m gonna be a fucking smart-ass criminal. When I go home, I’m gonna set up this drug empire and I’m gonna fucking make bank.” But, as he read more deeply in the book, he began to hate it. He still wanted power, but he no longer wanted to get it by stomping on another guy’s neck. He read about Zen Buddhism, and that made him feel that he didn’t need money anymore. And, as he started reading more about the history of Latin America, he stopped believing that his life was a random card dealt to him by fate: he started to think about politics, and about how the way his life had unfolded was partly the consequence of systematic inequality.
History also shows that if we want to tame antibiotic resistance, we have to be ready to fight for a long time — perhaps forever. The problem is that we’re not really fighting against bacteria. We’re battling our own habits, which are deeply ingrained and hard to change.