The return on investment is huge


“This is the holy grail of advertising,” says Saleem Alhabash, an assistant professor at Michigan State University. A consumer has “a particular need or motivation at this particular moment in time, and you are giving them messages that feed exactly to what they’re feeling. The return on investment is huge.”

https://www.wired.com/2017/05/welcome-next-phase-facebook-backlash/

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Author: manderson

I live in NYC.

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