…we’ve invited technical standards bodies, national- and supranational-level regulators, and shadowy hackers into the innermost precincts of our lives. As a result, our ability to perform the everyday competently is now contingent on the widest range of obscure factors—things we’d simply never needed to worry about before, from the properties of the electromagnetic spectrum and our moment-to-moment ability to connect to the network to the stability of the software we’re using and the current state of corporate alignments.
“As the later Canadian explorer Vilhjalmur Stefansson noted, John Franklin’s entire crew died of starvation and exposure in an area where, for generations, the Inuit had raised their children and tended their elderly. It was possible to live and even thrive in the Arctic—but, steeped in the racial prejudices of colonial England, almost all of Britain’s polar explorers declined to imitate indigenous ways of travelling, hunting, eating, and staying warm. Everywhere else in the former British Empire, English chauvinism led to the death of untold numbers of native people. In the Arctic, English chauvinism led to the death of untold numbers of Englishmen.”
“Go back to Ben Franklin—his descriptions about how the Iroquois Nations lived and worked together. Compare that to America today. I think that, when you look at veterans coming out of the wars, they’re more and more just slapped in the face by that isolation, and they’re used to something better. They think it’s P.T.S.D.—which it can be—but it’s really about alienation. If you lose any sense of being part of something bigger, then why should you care about your fellow-man?”
“This is the holy grail of advertising,” says Saleem Alhabash, an assistant professor at Michigan State University. A consumer has “a particular need or motivation at this particular moment in time, and you are giving them messages that feed exactly to what they’re feeling. The return on investment is huge.”
“the battle that will need to be waged in the long term is not between an elite-led politics of facts versus a populist politics of feeling. It is between those still committed to public knowledge and public argument and those who profit from the ongoing disintegration of those things.”